B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. A. B. guaranteed readership. This could be done with the use of: It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. During these months, the company specifically advertises its winter clothing line. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? Which of the following is a disadvantage inherent in advertising in magazines? 1. Trade Which of the following statements best describes the relationship between marketing and communications objectives? Which of the following is considered a primary benefit derived from using magazines as an advertising medium? D. Guaranteed circulation Explain how the increased use of fair value accounting might increase information risk. More companies buy advertising _____ than in any other medium. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: B. bleed pages A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. business. C. reduced advertising rates. Media buyers primarily evaluate magazines on the basis of: E. regional newspaper. B. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. It is typically considered to lack permanence. E. Special advertising. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. C. insert E. larger reach. b. printaculars If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. B. They are useful for reaching general consumers of services. Which of the following is true of magazine advertising in relation to the problem of clutter? D. is the most popular method for obtaining greater reach. B. trade magazine. Traditionally, newspaper advertising space for national advertisers has been sold according to the: Magazine rates are primarily a function of: Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . A. their poor image. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? C. their duplicate circulation with daily newspapers. E. special category zone. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: Which of the following is true of the "50 percent rule"? Trade newspapers Newspapers offer less geographic selectivity than most other media. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. It offers relatively lower competition. D. a printacular Which of the following is true of split runs? A. is relatively less expensive than ink-jet imaging. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Which of the following statements is true about newspaper supplements? Magazines that are published for special-interest groups are targeting: D. They offer poor reproduction quality. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: the greater audience selectivity of specialized publications. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): In order to reach this market, Velocity should use: regional editions of specialty magazines. Using multiple ads in the same issue: Which of the following best defines fluency? Magazines They are published for a specific business or industry. E. networking magazines. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Which of the following is a characteristic of magazine ads? It offers limited geographic selectivity. A. (Round unit cost to three decimal places. The coarse paper stock used in printing most newspapers leads to: Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. C. Local radio Greater creative flexibility Which of the following is considered to be an advantage of newspapers as an advertising medium? c. space units It must be published on a controlled-circulation basis. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. B. craft magazines. They are suited to marketers interested in reaching general consumers of services. E. special-audience newspapers. The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? A. E. run-of-page ad. B. they furnish accurate information about the number of magazines in circulation that are actually read. It offers lower consumer receptivity and engagement. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. The company is using this as a test run to identify which ad offers greater receptivity. D. national newspapers. C. primary reader. A. ROP a. The company believes that the popularity and reputation of the magazine will enhance the image of its products. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. D. the creative appeal of magazine ads. This scenario is an illustration of: D. their broad geographic focus. D. overruns C. agate line. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. They offer several valuable specialized services to advertisers. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable.

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