Nike has frequently fallen under fire for working conditions in its overseas factories. As a global powerhouse in athletic footwear and apparel, Nike knows their consumers are picky about what their products can do. Another feature that improves the eCommerce shopping experience of the website is the product filter. Published by. . ", Nike, Nike's endorsement contracts commitments worldwide from 2021 to 2026 (in million U.S. dollars) Statista, https://www.statista.com/statistics/961728/nike-endorsement-contracts-value/ (last visited May 01, 2023), Nike's endorsement contracts commitments worldwide from 2021 to 2026 (in million U.S. dollars) [Graph], Nike, July 20, 2021. Then, you can be the hero to answer and give solutions when the audiences need. How much does Nike spend a year on endorsements? Jordan wore Converse sneakers at the University of North Carolina, and his first choice was to join Adidas after the Bulls drafted him. Accessed May 01, 2023. https://www.statista.com/statistics/961728/nike-endorsement-contracts-value/, Nike. If youre unsure about your customers real needs, consider research methods from simple keyword research to surveys and get a better idea of what kind of content you should create so theyll find your brand valuable. Statista. Only from $15/hr, With a big catalog of 234+ extensions for your online store. Its clear that the crisis has pumped up the development of Nikes e-commerce strategy significantly. During his 20-year career with the New York Yankees, Jeter was the King of New York. Customer signing up for a membership is only a part of Nikes customer experience. According to Lottoland, Woods made $600,000 playing golf from June 2014 to 2015, while he raked in $50 million in endorsement deals. 2022's report can be found here. Then, show up with the information, products, and services to help them make it happen. Celebrity endorsements Nike has long aligned itself with star . Nike has the most dominant market share in North Americas athletic apparel industry (around 27.4% and, recently, own a whopping 96% of the market for basketball shoe industry), and continues to outpace the competitors when it comes to sales: Nikes basketball sneakers Air Jordans brand generated over $3.14 billion in the 2019 fiscal year, up 10% from the previous year. The Nike branding that most of us are familiar with was not the only thing that built an empire, at least not in the beginning. A seemingly endless stream of celebrity endorsements makes Nike advertisements appear more credible consumers, as people tend to listen to testimonials from superstars like Michael Jordan, Lebron James and Tiger Woods better than those from unknown actors. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2020/2021-2022/2023, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics industry in the U.S. - statistics & facts, Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry, Profit from additional features with an Employee Account. Nike held 21.1% of the market share for U.S. footwear. Adidas was 50% larger by revenue. You only have access to basic statistics. Then you can access your favorite statistics via the star in the header. From basketball legend Michael Jordan to the greatest footballer Cristiano Ronaldo, lets look at some of the most expensive Nike endorsements.

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